THE NETWORK – Stay Grounded is a global network of more than 200 member organisations. Among them local airport opposition and climate justice groups, NGOs, trade unions, initiatives fostering alternatives to aviation like night trains, and organisations supporting communities which struggle against offset or so called SAF (Sustainable Aviation Fuels) projects. Also individual activists, academics, trade unionists and interested people can contribute to the network. 

THE BRIEF – Stay Grounded approached me with an existing logo and foundational design, seeking to expand their visual presence across both print and digital channels. The scope of work spans web design, infographics, illustrations, fact-sheets, brochures, stamps, and business cards. As an NGO addressing both the general public and institutional stakeholders, a balance between professionalism and approachability was essential — with humour serving as a communication tool, without undermining the gravity of the subject matter.