THE PROJECT – The scientific project „Plan Bee“ led by Jess Knapp Phd at Lund University advances bee conservation in agricultural systems by modelling the combined effects of habitat loss and climate change, linking ecological predictions with human behaviour to deliver policy-ready biodiversity solutions.

THE BRIEF – The name Plan Bee itself signals a playful, lighthearted, and accessible approach – one designed to engage stakeholders well beyond the research community. The logo design carries this spirit forward, taking the wordplay to its natural visual conclusion.