THE PROJECT – A View Across Fields is a scientific project led by Jessica Knapp, Phd. and funded by The Swedish Research Council for Environment, Agricultural Sciences and Spatial Planning. Combining ecological, economic, and human behavioural insights, this project develops holistic, policy-ready recommendations for pollinator conservation in agricultural landscapes — maximising biodiversity outcomes and cost-effectiveness for farmers and decision-makers.

THE BRIEF – The project required a compact logo suited for communication across diverse stakeholders — scientists, policymakers, and farmers alike. The visual imagery evokes agricultural landscape, conveying openness and vision while remaining grounded and accessible. It is accompanied by a colour guideline for further design materials and various colour variants for different areas of application.